The lady in red (hair…)
TL;DR - I’m a creative. I’m a weirdo. If you want to get to know me in 10 songs or less, click here.
For those still here, I am a Sydney-based senior Creative and Art Director who specialises in creative problem solving, with a particular interest in the intersection of brand storytelling, innovation and human behaviour.
I've been lucky enough to implement this expertise while working with a wide range of brands including KFC, American Express, Fiji Airways, Uber Eats, IBM and Hyundai.
Over the past (near) decade, my work has been recognised by many international juries and I’ve managed to secure a couple of Clios, a Webby, a Lion, and an elusive Pencil to my belt. I’ve been a finalist in the Cannes Young Lions Australia, spoken at the C2 Conference in Montreal as the Overall Winner of the Young Glory Competition (2017/18) and was a finalist in the B&T 30 under 30 Awards 2021.
My highest honour was winning the Big Brass Mug and being crowned Hard Quiz Champion on Season 8 of the ABC’s Hard Quiz for my weirdly specific knowledge of Freddie Mercury. As you do.
My committment to meaningful storytelling extends beyond advertising as I am the host and producer of a mental health podcast called Paved with Gold. Fortnightly, my co-host and I showcase the power of lived experience - telling the stories of those who have been affected by eating disorders including my own.
As creatives, we are born to be disruptive and ideas are our weapon of choice. We need good ones to set the standard, bad ones to learn from and the weird ones to keep us weirder.
Teddy
Just in case you only came here to see my dog (and I totally don’t blame you if you did), here she is.
She is my creative pawssistant and work-from-home office manager, but I caught her napping on the job so she’s on probation.