Alternaleaf is Australia’s leading alternative health clinic; however, unlike other brands, there was a LOT that they couldn’t say about what they do or the services they provide.

As part of the in-house creative team, I created and delivered several campaigns designed to increase awareness of the Alternaleaf brand and drum up enough intrigue to get everyday Aussies to find out more. The evolving legal landscape set forth by the TGA and Ahpra meant I became a repeat champion on what felt like Australia Medicolegal Ninja Warrior, ensuring the creative work was always compliant.

Trust Campaign
When seeking a health provider, having trust in the care you receive is paramount. Luckily, care is in Alternaleaf’s DNA and patients are the centre of everything they do. In fact, care is in our nature.

Credits:
Creatives: Ash Myburgh, Lucy Ochoa-Petit
Director: Vitor Quieroz

Pat Campaign
Ever find yourself mulling over a decision and wishing the world would give you a sign to point you in the right direction? We got you.

Alternaleaf wanted to give Gen Z the signs they were looking for—and made them impossible to ignore.

Credits:
Creatives: Ash Myburgh, Lucy Ochoa-Petit
Director: Vitor Quieroz

New Year, New Choices
Alternaleaf knew they wanted to speak to people who were experiencing the seasonal uptick personal change that surges around the new year but didn’t want to get lost in the clutter of temporary “new years resolutions.”

So we went with a softer approach—one that didn’t imply you needed a ‘new you,’ but more of a goodbye to the things that weren’t serving us and hello to new beginnings.

Credits:
Creatives: Ash Myburgh, Michelle See-Tho, Tim Glastonbury