In 2018, KFC decided to merge their two biggest cult products - Popcorn Chicken and Hot & Spicy coating. We couldn’t over promise the heat or the spiciness of these delicious morsels of chicken as they didn’t quick pack the same amount of heat as their Hot & Spicy Chicken counterparts, so instead we decided to drive crave and urgency through a message of scarcity. These bad boys weren’t around for long, so we made sure people knew they’d better grab ‘em while they could.

Our TVC was developed in line with the “Did Someone Say KFC?” brand platform, where our free-spirited customers took awkward situations and made them their own - with some delicious KFC on the side for good measure.

IDEA
POP ‘EM WHILE THEY’RE HOT

Copywriter: Jane Le